A Dozen of My Pet Peeves

February 3rd, 2010     Posted by: Alan Brooks

Pet Peeves - Ketchup

12. People who drive too slow in the left lane.

11. Those who say, “I could care less” when they really mean “I couldn’t care less.”

10. When people call it an ATM machine. The M stands for machine. So it’s really just an ATM. Similarly, it’s a PIN, not a PIN number. The N stands for number.

9. When you complete your transaction at the drive-thru ATM, please pull up before you sort out your money. Some of us also need to conduct business.

8. Forced to zig-zag through the entire rope line when there is no line.

7. When they move the driver’s seat at the car wash. » Read entire post «

What is an Unconference?

January 14th, 2010     Posted by: Rocco Iacobellis

uncon-3-empty

We’ve all been to seminars and conferences where the “hype and promise” exceeded the actual delivery. Being the owner of a marketing firm should have prepared me to set my expectations lower but I still get caught up in the stellar line-ups and lofty agendas that some morsel of knowledge will drop in my lap and revolutionize my way of thinking. The unconference has come about as the new way in which to conduct meetings. » Read entire post «

Amidst the Great Recession, Business Turns To Social Media

December 17th, 2009     Posted by: Josh Lawson

According to a study conducted in October 2009, more than 55% of retailers stated that their holiday advertising budget is remaining flat this year, up from 43% of retailers at the same time last year. However, the most interesting statistic is that 51% of retailers plan to incorporate social media into their marketing campaigns, a stark contrast from 4% of retailers who utilized social media last year. » Read entire post «

Design, made by hand

December 3rd, 2009     Posted by: Alan Brooks

Design, made by hand

Recently, as I was sorting through boxes in my basement, I uncovered a portfolio of my work from when I was younger. All of it was created by hand, with the help of markers, pencils and tracing paper, circa 1980 BC (Before Computers) or earlier.

» Read entire post «

The Net Neutrality Debate

November 18th, 2009     Posted by: Angela Piccininni

Net Neutrality

“Net Neutrality” is a controversial subject that is being discussed more every day. Wikipedia defines network neutrality as a “principle that all Internet traffic should be treated equally.” At first glance, supporting Net Neutrality may be a no-brainer; however, taking a second look and digging a bit deeper may stir up different feelings.

Consider the people that rarely access the internet; the people that only go on to pay a few bills or to buy airline tickets. These people pay the same amount that heavy users of the internet pay. This same price applies to once a week users, and the users that play online games and those that download music along with other content 24/7. This begs the question, should carriers be able to sell multi-tiered access to heavy users?

» Read entire post «

The Colors of Fall

November 11th, 2009     Posted by: Alan Brooks

Colors of Fall

Maybe it’s just me, but lately, every autumn I somehow want to just grab and sink my teeth into the spectacular colors. While I stop short of lunching on some maple leaves and tree bark, this year, I did collect some of the leaves (yea, I know). Anyway, take a look.

A few Halloween costumes we found to be interesting…

October 26th, 2009     Posted by: Alan Brooks

A few Halloween costumes we found to be interesting » Read entire post «

Logos left on the cutting room floor

October 23rd, 2009     Posted by: Alan Brooks

As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
» Read entire post «

Verge180 earns ten top awards

October 18th, 2009     Posted by: Rocco Iacobellis

Verge180 Wins Ten More awards!

Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Direct mail helps to brand McGraw-Hill Federal Credit Union

October 8th, 2009     Posted by: Rocco Iacobellis

Feature Design - McGraw-Hill

Attempting to effectively communicate with senior leadership within any company today is not only a challenge, it’s nearly impossible, especially when it comes to providing a professional service like financial benefits. The McGraw-Hill Federal Credit Union enlisted Verge180 to develop a unique campaign for it’s new business approach. The objective was to attract the attention of key executives in top regional companies to open their doors for a meeting and ultimately a partnership. » Read entire post «

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