Attention Spans Are Shrinking, You Have Been Warned

July 27th, 2010     Posted by: Josh Lawson

Attention Spans Are Shrinking, You have Been Warned

Stop me when I’ve gone too far. You wake up in the morning, grab a shower, maybe a coffee, have a quick bite to eat, read a few articles in the paper, and begin your daily commute. You may be unique, but most people would’ve stopped me at the reading part. You get your headlines and go. After a certain point in a news story, when you’ve gotten the facts, you lose interest. Talk about less is more, look at Twitter, it’s become a phenomenon by making you fit everything you want to say into 140 characters. That is hardly even a full sentence’s worth, but the social media outlet has become a widespread source for breaking news and information. » Read entire post «

A Case Study in Brand Building – McGraw-Hill Federal Credit Union

June 21st, 2010     Posted by: Alan Brooks

Click to view Photobook
Overview
Originally founded in 1935 for the employees of The McGraw-Hill Companies, the McGraw-Hill Federal Credit Union has grown to serve over 80 organizations and more than 16,000 members nationwide.

Over time, the fragmented, internally created marketing materials floated through the branches, not communicating a consistent brand message.

» Read entire post «

Top 5 Things to Know About Branding a Credit Union

June 15th, 2010     Posted by: Rocco Iacobellis

Top 5 Rules of Branding Credit Unions

1
Determine your three key messages to serve as your core communications to both prospective SEG groups and members. They are different, really. You should have unique messaging for both targets. Don’t assume that they’re the same. » Read entire post «

Branding Through a Box of Crayons

June 11th, 2010     Posted by: Alan Brooks

Career Day Business Cards from John Marshall Elementary Students

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «

With the iPad Can We Read More Books Than Jack Lawson?

May 1st, 2010     Posted by: Josh Lawson

With the iPad Will We Be Able to Read More Books Than Jack Lawson?
I hope – for the simple fact that we should.

With the iPad being released last month it brings up the discussion regarding the future of book sales and readership. I will get back to that in a minute…

John “Jack” Lawson has accomplished a feat that many can’t dream of. » Read entire post «

Pepsi Increases Marketing Efforts With Digital Media

April 19th, 2010     Posted by: Josh Lawson

Peps Increases Marketing Efforts with Digital Media

When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «

Toyota Recalls Brand with Social Media

March 19th, 2010     Posted by: Alyssa Brent

Toyota Recalls Brand

As of January 2010, Toyota has recalled 9 million vehicles worldwide after vehicles experienced unintended acceleration. The problem can be attributed to two possible causes: the misplacement of a floor mat on the front driver’s side which resulted in pedal entrapment (and) or the mechanical sticking of the acceleration pedal. Thirty-four deaths have resulted from these problems. It would seem that Toyota would really be hurting at this point… What person would be interested in buying a car may have a gas pedal that sticks resulting in acceleration when they actually intend to break?

Contrary to my thinking, based on a SIM Score  that rates net sentiment of brands, Toyota’s score has actually improved since the beginning of the recall. » Read entire post «

A Dozen of My Pet Peeves

February 3rd, 2010     Posted by: Alan Brooks

Pet Peeves - Ketchup

12. People who drive too slow in the left lane.

11. Those who say, “I could care less” when they really mean “I couldn’t care less.”

10. When people call it an ATM machine. The M stands for machine. So it’s really just an ATM. Similarly, it’s a PIN, not a PIN number. The N stands for number.

9. When you complete your transaction at the drive-thru ATM, please pull up before you sort out your money. Some of us also need to conduct business.

8. Forced to zig-zag through the entire rope line when there is no line.

7. When they move the driver’s seat at the car wash. » Read entire post «

What is an Unconference?

January 14th, 2010     Posted by: Rocco Iacobellis

uncon-3-empty

We’ve all been to seminars and conferences where the “hype and promise” exceeded the actual delivery. Being the owner of a marketing firm should have prepared me to set my expectations lower but I still get caught up in the stellar line-ups and lofty agendas that some morsel of knowledge will drop in my lap and revolutionize my way of thinking. The unconference has come about as the new way in which to conduct meetings. » Read entire post «

Amidst the Great Recession, Business Turns To Social Media

December 17th, 2009     Posted by: Josh Lawson

According to a study conducted in October 2009, more than 55% of retailers stated that their holiday advertising budget is remaining flat this year, up from 43% of retailers at the same time last year. However, the most interesting statistic is that 51% of retailers plan to incorporate social media into their marketing campaigns, a stark contrast from 4% of retailers who utilized social media last year. » Read entire post «

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