June 21st, 2010 Posted by: Alan Brooks
Overview
Originally founded in 1935 for the employees of The McGraw-Hill Companies, the McGraw-Hill Federal Credit Union has grown to serve over 80 organizations and more than 16,000 members nationwide.
Over time, the fragmented, internally created marketing materials floated through the branches, not communicating a consistent brand message.
June 15th, 2010 Posted by: Rocco Iacobellis
1
Determine your three key messages to serve as your core communications to both prospective SEG groups and members. They are different, really. You should have unique messaging for both targets. Don’t assume that they’re the same. » Read entire post «
June 11th, 2010 Posted by: Alan Brooks
Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «
May 1st, 2010 Posted by: Josh Lawson
I hope – for the simple fact that we should.
With the iPad being released last month it brings up the discussion regarding the future of book sales and readership. I will get back to that in a minute…
John “Jack” Lawson has accomplished a feat that many can’t dream of. » Read entire post «
April 19th, 2010 Posted by: Josh Lawson
When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «
March 19th, 2010 Posted by: Alyssa Brent
As of January 2010, Toyota has recalled 9 million vehicles worldwide after vehicles experienced unintended acceleration. The problem can be attributed to two possible causes: the misplacement of a floor mat on the front driver’s side which resulted in pedal entrapment (and) or the mechanical sticking of the acceleration pedal. Thirty-four deaths have resulted from these problems. It would seem that Toyota would really be hurting at this point… What person would be interested in buying a car may have a gas pedal that sticks resulting in acceleration when they actually intend to break?
Contrary to my thinking, based on a SIM Score that rates net sentiment of brands, Toyota’s score has actually improved since the beginning of the recall. » Read entire post «
February 3rd, 2010 Posted by: Alan Brooks
12. People who drive too slow in the left lane.
11. Those who say, “I could care less” when they really mean “I couldn’t care less.”
10. When people call it an ATM machine. The M stands for machine. So it’s really just an ATM. Similarly, it’s a PIN, not a PIN number. The N stands for number.
9. When you complete your transaction at the drive-thru ATM, please pull up before you sort out your money. Some of us also need to conduct business.
8. Forced to zig-zag through the entire rope line when there is no line.
7. When they move the driver’s seat at the car wash. » Read entire post «
January 14th, 2010 Posted by: Rocco Iacobellis
We’ve all been to seminars and conferences where the “hype and promise” exceeded the actual delivery. Being the owner of a marketing firm should have prepared me to set my expectations lower but I still get caught up in the stellar line-ups and lofty agendas that some morsel of knowledge will drop in my lap and revolutionize my way of thinking. The unconference has come about as the new way in which to conduct meetings. » Read entire post «
December 3rd, 2009 Posted by: Alan Brooks
Recently, as I was sorting through boxes in my basement, I uncovered a portfolio of my work from when I was younger. All of it was created by hand, with the help of markers, pencils and tracing paper, circa 1980 BC (Before Computers) or earlier.
