Stop me when I’ve gone too far. You wake up in the morning, grab a shower, maybe a coffee, have a quick bite to eat, read a few articles in the paper, and begin your daily commute. You may be unique, but most people would’ve stopped me at the reading part. You get your headlines and go. After a certain point in a news story, when you’ve gotten the facts, you lose interest. Talk about less is more, look at Twitter, it’s become a phenomenon by making you fit everything you want to say into 140 characters. That is hardly even a full sentence’s worth, but the social media outlet has become a widespread source for breaking news and information. » Read entire post «

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «

When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «

According to a study conducted in October 2009, more than 55% of retailers stated that their holiday advertising budget is remaining flat this year, up from 43% of retailers at the same time last year. However, the most interesting statistic is that 51% of retailers plan to incorporate social media into their marketing campaigns, a stark contrast from 4% of retailers who utilized social media last year. » Read entire post «

Do you need to give something away to get business today? It is likely that you and your team have kicked this question around the boardroom at least a few times especially when times are tough and business is more scarce. The notion that you have to give a little to get a little is not exactly new and honestly is a no brainer when it comes to reeling in low hanging fruit. The real question is how far do you want to go to expose your products, talents and services to attract big fish. » Read entire post «

Are blogs and social networking the best way to carve out a relationship with new customers? It’s a question Verge180 hears frequently as the world appears consumed with online sites that cater to building friends, contacts or partnerships. Despite the presumptive reasons given for turning to Twitter, frequenting Facebook or latching on to LinkedIn, the fact remains clear, they won’t be going away any time soon! » Read entire post «

Whatever you have to say, saying it in an eNewsletter will aide in promoting your business. Countless customers and prospects will see it, and perhaps even read it, if it contains pertinent information that resonates with them. You could offer advice or just simply be entertaining. We advise a combination of both. Times dictate a more serious tone, yet those stressful days can be broken up with some wisdom and wit. » Read entire post «

As an owner of a marketing firm, I recently received a call from the President of a mid-size B2B company specializing in financial services looking to replace her existing agency with the expertise of a more established and well-rounded branding firm. So with the red flag up, I asked why she wanted to make a change. After all, conducting an effective branding and marketing campaign is something that’s done by a good number of very talented firms. So why us and why was she at her limit with the other firm? » Read entire post «

Experiential marketing connects consumers with brands in personally relevant and memorable ways. It presents an experience that people choose to attend and participate in after identifying the relevance of a brand or product to their needs. Alternatively, customer-experience marketing or guerilla marketing aims to move beyond the traditional “features-and-benefits” marketing, looking to engage a wide audience. » Read entire post «

McGraw-Hill Federal Credit Union recently opened their newest branch location in New York City. To introduce themselves to the many companies within their building at 55 Water Street, in the financial district of Manhattan’s impressive Wall Street area, McGraw-Hill Federal Credit Union turned to Verge180 to communicate their features and benefits of membership by creating a variety of event materials for a very elaborate Open House.

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