According to a study conducted in October 2009, more than 55% of retailers stated that their holiday advertising budget is remaining flat this year, up from 43% of retailers at the same time last year. However, the most interesting statistic is that 51% of retailers plan to incorporate social media into their marketing campaigns, a stark contrast from 4% of retailers who utilized social media last year. » Read entire post «

As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
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Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Attempting to effectively communicate with senior leadership within any company today is not only a challenge, it’s nearly impossible, especially when it comes to providing a professional service like financial benefits. The McGraw-Hill Federal Credit Union enlisted Verge180 to develop a unique campaign for it’s new business approach. The objective was to attract the attention of key executives in top regional companies to open their doors for a meeting and ultimately a partnership. » Read entire post «

Global Emergency Assistance Services conducts Continuing Education Seminars to educate travel insurance advisors.

Although many insurance companies offer emergency assistance programs, the industry as a whole has done little to inform the public or insurance intermediary about the necessary criteria for evaluating different plans. » Read entire post «

The ability to quantify how much occurs online has become much easier with the likes of Google Analytics, Urchin, GoStats.com or OneStat.com. There are others, but Verge180 uses Google as its core resource for analyzing movement – and the best part is that it’s free. Because pictures and videos will always command greater attention than the written word alone, we have included videos in our two latest issues of Vergology. Our tracking has shown definitively why it is important for us as a business to employ this technique to reach more prospective clients in the future. » Read entire post «

The Communicator Awards has recognized Verge180 with two new awards.
2009 Communicator Award of Excellence was awarded to Verge180 for the Odyssey Networks re-branding campaign in the Logo and Identity Campaign category. The Award of Excellence, the highest honor, is given to those entries whose ability to communicate effectively and dramatically puts them among the best in the field. » Read entire post «

Transforming the User Experience

When should you admit that your seemingly good results are not as good as you expect and need them to be? Or, how can you make changes to generate better results without upsetting everything you have in motion? In the case of The Penn Fund, they realized that their results were flat. As a result, they wisely took the initiative to address upgrading their web presence and called Verge180. » Read entire post «

How to Present a Voice

Everyday people depend on the work of the New Jersey Laborers’ Union. Whether it’s repairing the roads we drive on, building the schools where our children learn, or any one of the thousands of other projects that are in progress in and throughout the state of New Jersey, the NJ Laborers are on the job. The thousands of dedicated men and women are not only proud to build, but to build a better New Jersey. » Read entire post «

Before & After

Once a logotype is created, it begins a lifelong journey, reassuring its viewers of the integrity for the company it represents. It must always resonate with its audience. When a logo begins to look dated, a responsible guardian of this mark will recognize the need to update or change the logo in order to keep it current. This may involve a simple “fix” to the design; a slight change to its color; or, it may require a more drastic makeover, or a complete change. » Read entire post «