As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
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The ability to quantify how much occurs online has become much easier with the likes of Google Analytics, Urchin, GoStats.com or OneStat.com. There are others, but Verge180 uses Google as its core resource for analyzing movement – and the best part is that it’s free. Because pictures and videos will always command greater attention than the written word alone, we have included videos in our two latest issues of Vergology. Our tracking has shown definitively why it is important for us as a business to employ this technique to reach more prospective clients in the future. » Read entire post «

“Ice Cream and Cookies and Cake, Oh My!”

Historic downtown Princeton, New Jersey is home to Verge180. You are probably aware that it’s also home to prestigious Princeton University, just across the street from us. However, you may not be aware that downtown Princeton also houses:

• 11 bakeries
• 8 coffee cafes
• 5 ice cream parlours
• 2 chocolate shops
• 1 really cool candy store

So, what better place than Princeton to take a healthy mid-afternoon break and seek out some awesome snacks?

Perhaps he’s a bit out of the ordinary; perhaps a bit genius in his methodology. Either way, we happen to think it’s a touch of just being “the creative guy”! Alan Brooks steps up to the plate each and every day here as our soft-spoken, yet intuitively imaginative President & Chief Creative sage. It’s hard to determine if having a sense of humor is needed to be a relevant and effective thought leader in the brand development business. We know it’s essential if you are struggling today as an entrepreneur or business owner. » Read entire post «

Experiential marketing connects consumers with brands in personally relevant and memorable ways. It presents an experience that people choose to attend and participate in after identifying the relevance of a brand or product to their needs. Alternatively, customer-experience marketing or guerilla marketing aims to move beyond the traditional “features-and-benefits” marketing, looking to engage a wide audience. » Read entire post «