Stop me when I’ve gone too far. You wake up in the morning, grab a shower, maybe a coffee, have a quick bite to eat, read a few articles in the paper, and begin your daily commute. You may be unique, but most people would’ve stopped me at the reading part. You get your headlines and go. After a certain point in a news story, when you’ve gotten the facts, you lose interest. Talk about less is more, look at Twitter, it’s become a phenomenon by making you fit everything you want to say into 140 characters. That is hardly even a full sentence’s worth, but the social media outlet has become a widespread source for breaking news and information. » Read entire post «

When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «

Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Transforming the User Experience

When should you admit that your seemingly good results are not as good as you expect and need them to be? Or, how can you make changes to generate better results without upsetting everything you have in motion? In the case of The Penn Fund, they realized that their results were flat. As a result, they wisely took the initiative to address upgrading their web presence and called Verge180. » Read entire post «

Whatever you have to say, saying it in an eNewsletter will aide in promoting your business. Countless customers and prospects will see it, and perhaps even read it, if it contains pertinent information that resonates with them. You could offer advice or just simply be entertaining. We advise a combination of both. Times dictate a more serious tone, yet those stressful days can be broken up with some wisdom and wit. » Read entire post «

Why Synergy Works

Mark Stevens in his cheeky book – “Your Marketing Sucks” talks about why companies should stop playing it safe with singles and doubles and to start hitting home runs. When Verge180 was selected by the Thoracic Group to assist with their corporate identity, we were truly excited about the partnership. The reason, our client wanted to swing for the fences and present a unique position in the marketplace in which they operated their practice. Having just completed their 5,000th VATS (Video-Assisted Thoracic Surgery) procedure, the two surgical pioneers wanted people to know there was a better way. The VATS procedure is highly significant in that it reduces incision size, hospital stay and associated complications related to chronic chest pain over traditional open chest surgery. » Read entire post «

These days, anyone can create their own website, but are you making the most of yours? Are you sure that you’re effectively projecting key, relevant messages about your company? Aside from being an on-line encyclopedia of details about your products and services, are you collecting data and establishing a relationship with your prospective customers and enticing them to stay and then return again? A few key components are important to assure that you are getting the right points across, creating the ultimate on-line experience and working to guarantee a return trip. To make your website work for you, there are 10 key areas to consider: » Read entire post «