Stop me when I’ve gone too far. You wake up in the morning, grab a shower, maybe a coffee, have a quick bite to eat, read a few articles in the paper, and begin your daily commute. You may be unique, but most people would’ve stopped me at the reading part. You get your headlines and go. After a certain point in a news story, when you’ve gotten the facts, you lose interest. Talk about less is more, look at Twitter, it’s become a phenomenon by making you fit everything you want to say into 140 characters. That is hardly even a full sentence’s worth, but the social media outlet has become a widespread source for breaking news and information. » Read entire post «

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «

When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «

As of January 2010, Toyota has recalled 9 million vehicles worldwide after vehicles experienced unintended acceleration. The problem can be attributed to two possible causes: the misplacement of a floor mat on the front driver’s side which resulted in pedal entrapment (and) or the mechanical sticking of the acceleration pedal. Thirty-four deaths have resulted from these problems. It would seem that Toyota would really be hurting at this point… What person would be interested in buying a car may have a gas pedal that sticks resulting in acceleration when they actually intend to break?

Contrary to my thinking, based on a SIM Score  that rates net sentiment of brands, Toyota’s score has actually improved since the beginning of the recall. » Read entire post «

According to a study conducted in October 2009, more than 55% of retailers stated that their holiday advertising budget is remaining flat this year, up from 43% of retailers at the same time last year. However, the most interesting statistic is that 51% of retailers plan to incorporate social media into their marketing campaigns, a stark contrast from 4% of retailers who utilized social media last year. » Read entire post «

Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Global Emergency Assistance Services conducts Continuing Education Seminars to educate travel insurance advisors.

Although many insurance companies offer emergency assistance programs, the industry as a whole has done little to inform the public or insurance intermediary about the necessary criteria for evaluating different plans. » Read entire post «

A successful public relations campaign works to generate and motivate buzz or interest for companies or individuals. It creates awareness of programs, products, and services within a defined marketplace, whether local or on a broader scale. It helps mold an image and tell a story that is uniquely different from what the public has already heard or experienced. Whatever the reason for utilizing public relations, today it is impacted significantly by the medium that is used to deliver those messages. » Read entire post «

The ability to quantify how much occurs online has become much easier with the likes of Google Analytics, Urchin, GoStats.com or OneStat.com. There are others, but Verge180 uses Google as its core resource for analyzing movement – and the best part is that it’s free. Because pictures and videos will always command greater attention than the written word alone, we have included videos in our two latest issues of Vergology. Our tracking has shown definitively why it is important for us as a business to employ this technique to reach more prospective clients in the future. » Read entire post «

When it comes to increasing a website’s ability to be noticed more often by visitors, Search Engine Optimization (SEO) strategies will maximize successful access. Here are five techniques to help move you toward more effective results. » Read entire post «