Recently, as I was sorting through boxes in my basement, I uncovered a portfolio of my work from when I was younger. All of it was created by hand, with the help of markers, pencils and tracing paper, circa 1980 BC (Before Computers) or earlier.

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As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
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Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

How to Present a Voice

Everyday people depend on the work of the New Jersey Laborers’ Union. Whether it’s repairing the roads we drive on, building the schools where our children learn, or any one of the thousands of other projects that are in progress in and throughout the state of New Jersey, the NJ Laborers are on the job. The thousands of dedicated men and women are not only proud to build, but to build a better New Jersey. » Read entire post «

Before & After

Once a logotype is created, it begins a lifelong journey, reassuring its viewers of the integrity for the company it represents. It must always resonate with its audience. When a logo begins to look dated, a responsible guardian of this mark will recognize the need to update or change the logo in order to keep it current. This may involve a simple “fix” to the design; a slight change to its color; or, it may require a more drastic makeover, or a complete change. » Read entire post «

What is a Logo?

A logo is a graphic representation of a company, service or product. It is the embodiment of what the business enterprise is all about. While the logo may or may not visually describe the nature of the entity, it should convey its tone and personality. » Read entire post «