Overview
Originally founded in 1935 for the employees of The McGraw-Hill Companies, the McGraw-Hill Federal Credit Union has grown to serve over 80 organizations and more than 16,000 members nationwide.

Over time, the fragmented, internally created marketing materials floated through the branches, not communicating a consistent brand message.

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Determine your three key messages to serve as your core communications to both prospective SEG groups and members. They are different, really. You should have unique messaging for both targets. Don’t assume that they’re the same. » Read entire post «

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «

When soft drink heavyweight Pepsi announced that it would snap its 23 year streak of Super Bowl advertising, the advertising community was stumped. For a company that has spent over $190 million on Super Bowl ads since 1987, and in recent years produced trendy spots featuring such celebrities as Britney Spears, Cindy Crawford, and Ozzy Osbourne, it seemed only natural that Pepsi would continue on this course. But Frank Cooper, senior vice president of PepsiCo American Beverages, claims the company will pursue “a marketing platform that will be less about a singular event,” integrating both cause related and social media marketing in its new campaign. » Read entire post «

As of January 2010, Toyota has recalled 9 million vehicles worldwide after vehicles experienced unintended acceleration. The problem can be attributed to two possible causes: the misplacement of a floor mat on the front driver’s side which resulted in pedal entrapment (and) or the mechanical sticking of the acceleration pedal. Thirty-four deaths have resulted from these problems. It would seem that Toyota would really be hurting at this point… What person would be interested in buying a car may have a gas pedal that sticks resulting in acceleration when they actually intend to break?

Contrary to my thinking, based on a SIM Score  that rates net sentiment of brands, Toyota’s score has actually improved since the beginning of the recall. » Read entire post «

As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
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Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

A successful public relations campaign works to generate and motivate buzz or interest for companies or individuals. It creates awareness of programs, products, and services within a defined marketplace, whether local or on a broader scale. It helps mold an image and tell a story that is uniquely different from what the public has already heard or experienced. Whatever the reason for utilizing public relations, today it is impacted significantly by the medium that is used to deliver those messages. » Read entire post «

Social media has taken on a whole new role in people’s lives worldwide. One social media network called “Twitter” is the current hot spot for social networking users. Twitter allows people to post anything within a 140 character limit answering the question, “What are you doing?” These posts are referred to as “tweets” or updates. These quick, frequent updates can be seen by people around the world, opening the door for global connections, interactive comments and dynamic conversations. Most of all, this network allows users to know what’s current in other people’s lives in real-time, no matter where the users are located. With millions of people surfing and posting on the site, there is constant interaction between people of all different walks of life. This makes Twitter an incredibly strong Public Relations platform where an identity can be built or destroyed in one “tweet.” » Read entire post «

Are blogs and social networking the best way to carve out a relationship with new customers? It’s a question Verge180 hears frequently as the world appears consumed with online sites that cater to building friends, contacts or partnerships. Despite the presumptive reasons given for turning to Twitter, frequenting Facebook or latching on to LinkedIn, the fact remains clear, they won’t be going away any time soon! » Read entire post «