Branding Through a Box of Crayons

June 11th, 2010     Posted by: Alan Brooks

Career Day Business Cards from John Marshall Elementary Students

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «

Design, made by hand

December 3rd, 2009     Posted by: Alan Brooks

Design, made by hand

Recently, as I was sorting through boxes in my basement, I uncovered a portfolio of my work from when I was younger. All of it was created by hand, with the help of markers, pencils and tracing paper, circa 1980 BC (Before Computers) or earlier.

» Read entire post «

Logos left on the cutting room floor

October 23rd, 2009     Posted by: Alan Brooks

As graphic designers, we are always looking for the next challenge. So when it comes to creating a new logo, we have ideas – a lot of them.

Here are just three examples of logos we recently designed, which their respective clients selected to represent their company. Also shown are the sketches and other logo designs we presented, but were not selected, leading to the culmination of the final artwork.
» Read entire post «

Verge180 earns ten top awards

October 18th, 2009     Posted by: Rocco Iacobellis

Verge180 Wins Ten More awards!

Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Assist America – Continuing Education Seminar Kit

September 1st, 2009     Posted by: Alan Brooks

Feature Design: Assist America CE Kit
Global Emergency Assistance Services conducts Continuing Education Seminars to educate travel insurance advisors.

Although many insurance companies offer emergency assistance programs, the industry as a whole has done little to inform the public or insurance intermediary about the necessary criteria for evaluating different plans. » Read entire post «

New Jersey Laborers’

May 1st, 2009     Posted by: Alan Brooks

Is Your Logo Effective?

How to Present a Voice

Everyday people depend on the work of the New Jersey Laborers’ Union. Whether it’s repairing the roads we drive on, building the schools where our children learn, or any one of the thousands of other projects that are in progress in and throughout the state of New Jersey, the NJ Laborers are on the job. The thousands of dedicated men and women are not only proud to build, but to build a better New Jersey. » Read entire post «

Logos: Before and after

April 1st, 2009     Posted by: Alan Brooks

Is Your Logo Effective?
Before & After

Once a logotype is created, it begins a lifelong journey, reassuring its viewers of the integrity for the company it represents. It must always resonate with its audience. When a logo begins to look dated, a responsible guardian of this mark will recognize the need to update or change the logo in order to keep it current. This may involve a simple “fix” to the design; a slight change to its color; or, it may require a more drastic makeover, or a complete change. » Read entire post «

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