Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

Global Emergency Assistance Services conducts Continuing Education Seminars to educate travel insurance advisors.

Although many insurance companies offer emergency assistance programs, the industry as a whole has done little to inform the public or insurance intermediary about the necessary criteria for evaluating different plans. » Read entire post «

A successful public relations campaign works to generate and motivate buzz or interest for companies or individuals. It creates awareness of programs, products, and services within a defined marketplace, whether local or on a broader scale. It helps mold an image and tell a story that is uniquely different from what the public has already heard or experienced. Whatever the reason for utilizing public relations, today it is impacted significantly by the medium that is used to deliver those messages. » Read entire post «

If Chivalry is Dead,
Has Civility Gone Out the Window Too?

We have all faced a rude shopkeeper, teller or grocery store clerk. In fact, it is more than likely that everyone has run up against a completely obnoxious or ill-mannered rep in a service related business in the last six months. It appears that the economy is to blame for just about everything today. Even teens are feeling the effects of the economic downturn, resulting in an increase in depression, anxiety, domestic violence, and destructive behavior. » Read entire post «

The ability to quantify how much occurs online has become much easier with the likes of Google Analytics, Urchin, GoStats.com or OneStat.com. There are others, but Verge180 uses Google as its core resource for analyzing movement – and the best part is that it’s free. Because pictures and videos will always command greater attention than the written word alone, we have included videos in our two latest issues of Vergology. Our tracking has shown definitively why it is important for us as a business to employ this technique to reach more prospective clients in the future. » Read entire post «

When it comes to increasing a website’s ability to be noticed more often by visitors, Search Engine Optimization (SEO) strategies will maximize successful access. Here are five techniques to help move you toward more effective results. » Read entire post «

Do you need to give something away to get business today? It is likely that you and your team have kicked this question around the boardroom at least a few times especially when times are tough and business is more scarce. The notion that you have to give a little to get a little is not exactly new and honestly is a no brainer when it comes to reeling in low hanging fruit. The real question is how far do you want to go to expose your products, talents and services to attract big fish. » Read entire post «

Social media has taken on a whole new role in people’s lives worldwide. One social media network called “Twitter” is the current hot spot for social networking users. Twitter allows people to post anything within a 140 character limit answering the question, “What are you doing?” These posts are referred to as “tweets” or updates. These quick, frequent updates can be seen by people around the world, opening the door for global connections, interactive comments and dynamic conversations. Most of all, this network allows users to know what’s current in other people’s lives in real-time, no matter where the users are located. With millions of people surfing and posting on the site, there is constant interaction between people of all different walks of life. This makes Twitter an incredibly strong Public Relations platform where an identity can be built or destroyed in one “tweet.” » Read entire post «

Are blogs and social networking the best way to carve out a relationship with new customers? It’s a question Verge180 hears frequently as the world appears consumed with online sites that cater to building friends, contacts or partnerships. Despite the presumptive reasons given for turning to Twitter, frequenting Facebook or latching on to LinkedIn, the fact remains clear, they won’t be going away any time soon! » Read entire post «

“Ice Cream and Cookies and Cake, Oh My!”

Historic downtown Princeton, New Jersey is home to Verge180. You are probably aware that it’s also home to prestigious Princeton University, just across the street from us. However, you may not be aware that downtown Princeton also houses:

• 11 bakeries
• 8 coffee cafes
• 5 ice cream parlours
• 2 chocolate shops
• 1 really cool candy store

So, what better place than Princeton to take a healthy mid-afternoon break and seek out some awesome snacks?