Attempting to effectively communicate with senior leadership within any company today is not only a challenge, it’s nearly impossible, especially when it comes to providing a professional service like financial benefits. The McGraw-Hill Federal Credit Union enlisted Verge180 to develop a unique campaign for it’s new business approach. The objective was to attract the attention of key executives in top regional companies to open their doors for a meeting and ultimately a partnership. » Read entire post «

Global Emergency Assistance Services conducts Continuing Education Seminars to educate travel insurance advisors.

Although many insurance companies offer emergency assistance programs, the industry as a whole has done little to inform the public or insurance intermediary about the necessary criteria for evaluating different plans. » Read entire post «

How to Present a Voice

Everyday people depend on the work of the New Jersey Laborers’ Union. Whether it’s repairing the roads we drive on, building the schools where our children learn, or any one of the thousands of other projects that are in progress in and throughout the state of New Jersey, the NJ Laborers are on the job. The thousands of dedicated men and women are not only proud to build, but to build a better New Jersey. » Read entire post «

Before & After

Once a logotype is created, it begins a lifelong journey, reassuring its viewers of the integrity for the company it represents. It must always resonate with its audience. When a logo begins to look dated, a responsible guardian of this mark will recognize the need to update or change the logo in order to keep it current. This may involve a simple “fix” to the design; a slight change to its color; or, it may require a more drastic makeover, or a complete change. » Read entire post «

Why Synergy Works

Mark Stevens in his cheeky book – “Your Marketing Sucks” talks about why companies should stop playing it safe with singles and doubles and to start hitting home runs. When Verge180 was selected by the Thoracic Group to assist with their corporate identity, we were truly excited about the partnership. The reason, our client wanted to swing for the fences and present a unique position in the marketplace in which they operated their practice. Having just completed their 5,000th VATS (Video-Assisted Thoracic Surgery) procedure, the two surgical pioneers wanted people to know there was a better way. The VATS procedure is highly significant in that it reduces incision size, hospital stay and associated complications related to chronic chest pain over traditional open chest surgery. » Read entire post «

McGraw-Hill Federal Credit Union recently opened their newest branch location in New York City. To introduce themselves to the many companies within their building at 55 Water Street, in the financial district of Manhattan’s impressive Wall Street area, McGraw-Hill Federal Credit Union turned to Verge180 to communicate their features and benefits of membership by creating a variety of event materials for a very elaborate Open House.

» Read entire post «