We’ve all been to seminars and conferences where the “hype and promise” exceeded the actual delivery. Being the owner of a marketing firm should have prepared me to set my expectations lower but I still get caught up in the stellar line-ups and lofty agendas that some morsel of knowledge will drop in my lap and revolutionize my way of thinking. The unconference has come about as the new way in which to conduct meetings. » Read entire post «

“Net Neutrality” is a controversial subject that is being discussed more every day. Wikipedia defines network neutrality as a “principle that all Internet traffic should be treated equally.” At first glance, supporting Net Neutrality may be a no-brainer; however, taking a second look and digging a bit deeper may stir up different feelings.

Consider the people that rarely access the internet; the people that only go on to pay a few bills or to buy airline tickets. These people pay the same amount that heavy users of the internet pay. This same price applies to once a week users, and the users that play online games and those that download music along with other content 24/7. This begs the question, should carriers be able to sell multi-tiered access to heavy users?

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Verge180, one of Central New Jersey’s fastest growing creative communications companies, enjoys the acknowledgement of its graphic design product with its corporate identity and brand development work, winning 10 Creative Design Awards. This is a proud opportunity for the agency to showcase its capabilities in building brand alliances for several of it new clients over the last six months. » Read entire post «

“Ice Cream and Cookies and Cake, Oh My!”

Historic downtown Princeton, New Jersey is home to Verge180. You are probably aware that it’s also home to prestigious Princeton University, just across the street from us. However, you may not be aware that downtown Princeton also houses:

• 11 bakeries
• 8 coffee cafes
• 5 ice cream parlours
• 2 chocolate shops
• 1 really cool candy store

So, what better place than Princeton to take a healthy mid-afternoon break and seek out some awesome snacks?

The Communicator Awards has recognized Verge180 with two new awards.
2009 Communicator Award of Excellence was awarded to Verge180 for the Odyssey Networks re-branding campaign in the Logo and Identity Campaign category. The Award of Excellence, the highest honor, is given to those entries whose ability to communicate effectively and dramatically puts them among the best in the field. » Read entire post «

All for the Kids

One of the most fulfilling endeavors of my career has been serving on the Board of the First Tee of Greater Trenton for the past nine years. » Read entire post «

Verge180 welcomes three new employees to the team: Lauren Winiker, Graphic Designer; Pamela Weiss, Account Manager; and Josh Lawson, Manager of Interactive Media. » Read entire post «