Perhaps he’s a bit out of the ordinary; perhaps a bit genius in his methodology. Either way, we happen to think it’s a touch of just being “the creative guy”! Alan Brooks steps up to the plate each and every day here as our soft-spoken, yet intuitively imaginative President & Chief Creative sage. It’s hard to determine if having a sense of humor is needed to be a relevant and effective thought leader in the brand development business. We know it’s essential if you are struggling today as an entrepreneur or business owner. » Read entire post «

Why Synergy Works

Mark Stevens in his cheeky book – “Your Marketing Sucks” talks about why companies should stop playing it safe with singles and doubles and to start hitting home runs. When Verge180 was selected by the Thoracic Group to assist with their corporate identity, we were truly excited about the partnership. The reason, our client wanted to swing for the fences and present a unique position in the marketplace in which they operated their practice. Having just completed their 5,000th VATS (Video-Assisted Thoracic Surgery) procedure, the two surgical pioneers wanted people to know there was a better way. The VATS procedure is highly significant in that it reduces incision size, hospital stay and associated complications related to chronic chest pain over traditional open chest surgery. » Read entire post «

Experiential marketing connects consumers with brands in personally relevant and memorable ways. It presents an experience that people choose to attend and participate in after identifying the relevance of a brand or product to their needs. Alternatively, customer-experience marketing or guerilla marketing aims to move beyond the traditional “features-and-benefits” marketing, looking to engage a wide audience. » Read entire post «