All for the Kids

One of the most fulfilling endeavors of my career has been serving on the Board of the First Tee of Greater Trenton for the past nine years. » Read entire post «

Before & After

Once a logotype is created, it begins a lifelong journey, reassuring its viewers of the integrity for the company it represents. It must always resonate with its audience. When a logo begins to look dated, a responsible guardian of this mark will recognize the need to update or change the logo in order to keep it current. This may involve a simple “fix” to the design; a slight change to its color; or, it may require a more drastic makeover, or a complete change. » Read entire post «

What is a Logo?

A logo is a graphic representation of a company, service or product. It is the embodiment of what the business enterprise is all about. While the logo may or may not visually describe the nature of the entity, it should convey its tone and personality. » Read entire post «