The ability to quantify how much occurs online has become much easier with the likes of Google Analytics, Urchin, GoStats.com or OneStat.com. There are others, but Verge180 uses Google as its core resource for analyzing movement – and the best part is that it’s free. Because pictures and videos will always command greater attention than the written word alone, we have included videos in our two latest issues of Vergology. Our tracking has shown definitively why it is important for us as a business to employ this technique to reach more prospective clients in the future. » Read entire post «

When it comes to increasing a website’s ability to be noticed more often by visitors, Search Engine Optimization (SEO) strategies will maximize successful access. Here are five techniques to help move you toward more effective results. » Read entire post «

Do you need to give something away to get business today? It is likely that you and your team have kicked this question around the boardroom at least a few times especially when times are tough and business is more scarce. The notion that you have to give a little to get a little is not exactly new and honestly is a no brainer when it comes to reeling in low hanging fruit. The real question is how far do you want to go to expose your products, talents and services to attract big fish. » Read entire post «