Overview
Originally founded in 1935 for the employees of The McGraw-Hill Companies, the McGraw-Hill Federal Credit Union has grown to serve over 80 organizations and more than 16,000 members nationwide.

Over time, the fragmented, internally created marketing materials floated through the branches, not communicating a consistent brand message.

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Determine your three key messages to serve as your core communications to both prospective SEG groups and members. They are different, really. You should have unique messaging for both targets. Don’t assume that they’re the same. » Read entire post «

Who says children shouldn’t be put to work? Career Day at John Marshall Elementary says otherwise. » Read entire post «