Attempting to effectively communicate with senior leadership within any company today is not only a challenge, it’s nearly impossible, especially when it comes to providing a professional service like financial benefits. The McGraw-Hill Federal Credit Union enlisted Verge180 to develop a unique campaign for it’s new business approach. The objective was to attract the attention of key executives in top regional companies to open their doors for a meeting and ultimately a partnership.
MHFCU SEG (Select Employer Group) Campaign Postcards
MHFCU SEG (Select Employer Group) Campaign Brochure
The diverse pairing campaign titled, “Some Things Just Go Together Naturally”, showcased recognizable and fun combinations like Chips and Salsa, Milk and Cookies, Time and Money, etc. as analogies to a perfect connection between the Credit Union and the prospective company. The campaign is creating awareness but most of all, it is introducing a Credit Union with a personality, sense of humor and financial acumen that helps employees achieve their financial goals. The campaign also introduces the new corporate identity created by Verge180.